I think the final design was the strongest because it reflected the word the best. The first design was a little confusing and the last could be seen as something else. I did take a little bit of the first one and used the idea of the beams into the final choice. It gave a little more to the final and added to the definition. Varying the line thickness added interest to the composition and broke up the parts a little better. The straight lines and edges added to the deco feel, and the font fits perfectly. It is mostly geometric as is the style, along with the three curved corners.